See our New York Times mention
What people are saying about us
content moderation,user experience,automation
Subtle Asian Dating
I helped build, grow, and maintain a group of now 600k+ members who are predominantly Asian-identifying. I joined as one of the founding moderators, and in two weeks, through incessantly reaching out to friends and strangers on the internet trying to find love for their friends/siblings/parents, group membership grew from 1,000 to 200,000+ people --- it was a crash course in constantly iterating on policies and processes to keep the group running smoothly.
Then what?
Friends love writing dating profiles and matchmaking one another! There was tons of work to be done: content approval/moderation, facilitating tough conversations, and enforcing community and cultural standards at scale (but we try anyway), the team created space for a more interactive and communal dating experience possible for an audience of predominantly Asian young adults in the US, Austrailia, and Canada, in their early to mid 20s.
The boring but neccesary stuff
We used manual moderation and communication experience as the basis of specs for a platform independent of Facebook. Also, we streamlined the labor-intensive manual work of screening posts for objectionable content, standardized user submissions, iterating on a community standards document.
Learnings
I wrote a case study on this -- email me if you're interested! It is difficult to proactively facilitate 1-1 matchings as we intended because Facebook algorithms prioritize the most viewed posts. The utility of our mission of facilitating a culturally inclusive and friendly environment for dating diminish over time; human moderators are not equipped for a group of this scale; content moderation is different from community standards moderation. Maintaining a space that centers/is focused on Asian experiences is means recognizing the multiplicity of experiences that vary by generation, ethnicity, nationality, gender identity, sexuality. Also.. Facebook Dating (the product) has yet to take off ð€ª